The effectiveness of radio should never be neglected in any society. In fact it’s the first ever device used for entertainment. Despite all the technology growth and the invention of satellite television channels, radio is still considered one of the most effective tools of communication. Radio listeners are increasing, ranging from children to housewives to men at work.
Radio in an integral part of everyone’s lives these days. It creates awareness, provides information and above all, in a way educates the nation! Of course, radio is an entertainment device however lack of focus on certain important issues is affecting its image adversely.
The first of such an issue to be raised is that at times its hurtful to see RJs keep on talking about love for Pakistan and our need to prove ourselves as a nation and more importantly as a Muslim where at the same time have Indian music being played in the background contradicting their statements than and there.
The second significant issue is that of “Azaan” on FM channels. It is extremely demeaning to see the sudden sound of Allah-o-Akbar in between a song and as soon as the duaa ends, the song continues.
Thirdly, a lot of listeners have come to complain about the low quality of program after midnight not realizing that is also one of the prime times for a nation like ours.
And lastly, the same argument that has been in discussion since the beginning of 1990s and still is. The issue of allowing Indian music and hence, discouraging our own talent, artists and industry.
It will not be wrong to say that despite all the competition, the number of good FM channels in Pakistan is still limited to 1 or 2. Most of FM stations are without any vision. The need of good radio programmers or educated Disk Jockeys is still not the priority of any station. The bottom line for all stations is to make money which leads to ugly and unbearable radio commercials, very less information and awareness to the listener.
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